Privacy Policy
Last updated: November 1, 2023
1. Overview
At Florinda Beauty, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our mobile application, or make a purchase from us (collectively, the "Services").
By using our Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with our policies and practices, please do not use our Services.
This Privacy Policy applies to information we collect:
- On our website (florindabeauty.com)
- Through our mobile application
- When you interact with our advertising and applications on third-party websites and services
- When you engage with us via social media
- Through email, text, and other electronic communications
2. Information We Collect
We collect several types of information from and about users of our Services, including:
2.1 Personal Information
Personal information is information that identifies you as an individual or relates to an identifiable person. We may collect the following types of personal information:
- Contact Information: Name, email address, mailing address, phone number
- Account Information: Username, password, account preferences
- Payment Information: Credit card details, billing address (note that we do not store complete credit card information on our servers)
- Demographic Information: Age, gender, skin type, skincare concerns (when provided)
- Order History: Products purchased, dates of purchase, shipping information
- Communications: Customer service inquiries, product reviews, survey responses
2.2 Usage Information
We automatically collect certain information about your device and how you interact with our Services, including:
- Device Information: IP address, browser type, operating system, device type
- Usage Data: Pages visited, time spent on pages, links clicked, products viewed
- Location Information: General location based on IP address
- Cookies and Similar Technologies: Information collected through cookies, web beacons, and similar technologies
2.3 Information from Third Parties
We may receive information about you from third parties, including:
- Social media platforms when you interact with our content or connect your social media account to our Services
- Business partners, such as analytics providers and advertising networks
- Customer referrals
3. How We Use Your Information
We use the information we collect for various purposes, including to:
- Process and fulfill your orders, including shipping and delivery
- Create and manage your account
- Provide customer service and respond to your inquiries
- Send transactional emails (e.g., order confirmations, shipping updates)
- Send marketing communications about products, promotions, and events (with your consent)
- Personalize your shopping experience and provide product recommendations
- Administer contests, sweepstakes, and surveys
- Improve our website, products, and services
- Analyze usage patterns and trends
- Detect, prevent, and address technical issues, fraud, or illegal activity
- Comply with legal obligations
We may combine information we collect from different sources (including information from your use of the Services and information we receive from third parties) to provide you with a better experience, to improve the Services, and for other purposes described in this Privacy Policy.
3.1 Legal Basis for Processing (for EU/EEA Users)
If you are in the European Economic Area (EEA), we process your personal data based on one or more of the following legal grounds:
- Performance of a Contract: We need to process your information to perform our contract with you (e.g., when you make a purchase)
- Legitimate Interests: We process your information for our legitimate interests while applying appropriate safeguards to protect your privacy
- Consent: You have given us consent to process your information for specific purposes
- Legal Obligation: We need to process your information to comply with a legal obligation
4. Information Sharing
We may share your information in the following circumstances:
4.1 Service Providers
We share information with third-party service providers who perform services on our behalf, such as:
- Payment processors
- Shipping and fulfillment companies
- Customer service providers
- Marketing and advertising companies
- Analytics providers
- Email and communication providers
These service providers are only authorized to use your information as necessary to provide services to us and are required to maintain the confidentiality of your information.
4.2 Business Transfers
If Florinda Beauty is involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of company assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.
4.3 Legal Requirements
We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
4.4 Protection of Rights
We may disclose your information to protect and defend the rights, property, or safety of Florinda Beauty, our customers, or others.
4.5 With Your Consent
We may share your information with third parties when you have given us your consent to do so.
We do not sell or rent your personal information to third parties for their marketing purposes without your explicit consent.
6. Your Privacy Choices
You have certain choices about how we use your information:
6.1 Account Information
You can review and update your account information by logging into your account on our website or mobile application.
6.2 Marketing Communications
You can opt out of receiving promotional emails from us by following the instructions in those emails. If you opt out, we may still send you transactional or relationship messages, such as order confirmations.
6.3 Cookies and Tracking Technologies
You can manage cookies through your browser settings. You can also adjust your advertising preferences through our Cookie Preferences tool on our website.
6.4 Data Subject Rights
Depending on your location, you may have the following rights:
- Access: Request access to your personal information
- Correction: Request correction of inaccurate information
- Deletion: Request deletion of your information
- Restriction: Request restriction of processing of your information
- Data Portability: Request transfer of your information to another service provider
- Objection: Object to certain processing of your information
To exercise these rights, please contact us using the information provided in the "Contact Us" section below.
7. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized or unlawful processing, accidental loss, destruction, or damage.
While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security.
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
8. Children's Privacy
Our Services are not directed to children under 13 years of age, and we do not knowingly collect personal information from children under 13. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information.
9. International Data Transfers
Your information may be transferred to, and maintained on, computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.
If you are located outside the United States and choose to provide information to us, please note that we transfer the information, including personal information, to the United States and process it there.
For transfers to or from the European Economic Area, we use standard contractual clauses approved by the European Commission and rely on the European Commission's adequacy decisions about certain countries, as applicable.
10. California Privacy Rights
California residents have certain rights regarding their personal information under the California Consumer Privacy Act (CCPA) and other California privacy laws. These rights include:
- The right to know what personal information we collect, use, disclose, and sell
- The right to request deletion of personal information
- The right to opt out of the sale of personal information
- The right to non-discrimination for exercising your rights
To exercise these rights, please contact us using the information provided in the "Contact Us" section below.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top.
We will notify you of any material changes via email (sent to the email address specified in your account) or through a notice on our website prior to the change becoming effective.
You are advised to review this Privacy Policy periodically for any changes. Your continued use of the Services after we post changes to the Privacy Policy means you accept those changes.
12. Contact Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us at:
Florinda Beauty LLC
Attn: Privacy Officer
123 Beauty Boulevard
Seattle, WA 98101
Email: privacy@florindabeauty.com
Phone: 1-800-555-1234